Fifty | Trail Running Film

On September 1, 2021 we uploaded our short trail running film to YouTube. Thanks to the popularity of trail and ultra running, the film continues to gain traction around the globe. According to YouTube analytics, the majority of views are coming from United States followed by United Kingdom, Canada, Australia and Germany. We’re also getting some great feedback from runners of all skill levels.

“Very inspirational, makes me want to go out run in the mountains immediately! Thanks for sharing, I really like the storytelling :)” – DerRunn3r

Trail running in the mountains can be difficult but proper training and preparation makes all the difference. Fifty is not about the fastest runner or about overcoming challenges. It’s about setting a goal and seeing it through. The film also celebrates the historic trail over the Cascades.

Fifty features interviews with Gary Robbins, endurance athlete and coach; Louise Blais, human kinetics professor; and Andrew Dingwall, Mighty Quail 100 km race coordinator and athlete. Fifty also features endurance runner Matt Fortuna who finished third in the 2017 Fat Dog 120 (29:06:10).

Official selection of Toronto Short Film Festival and Buenos Aires Running Film Festival.

An ET2media and Video Research Production.

Ridgeline Athletics: “My First Training Plan

Fifty Film Trailer

ET2media and Video Research produced a short documentary called Fifty. The film is an official selection of the Toronto Short Film Festival and Buenos Aires Running Film Festival.

A 50 miler is typically not a distance you can run off the couch. Fifty follows an amateur runner as he tackles his first ultra marathon in the mountains. The challenging 50-mile (80 km) course runs along an ancient Indigenous pathway and is part of the historic HBC fur brigade route. Training for the run took place over six months and included coaching advice from endurance athletes Gary Robbins and Eric Carter.

ET2media created a second version of this film entitled First 50 Miler. The film five-minute documentary is a condensed version of the same story. First 50 Miler has been submitted to a number of film festivals for consideration.

Fifty Film Premiere

Fifty follows an amateur runner as he tackles his first ultra marathon in the mountains. The challenging 50-mile (80 km) course runs along an ancient Indigenous pathway and is part of the historic HBC fur brigade route.

Filmmaking is a lot like trail running. It takes a while to get where you’re going. In 2018, after watching Free Solo at the Banff Centre Mountain Film + Book Festival, we were inspired to make a film about challenging your limits. We settled on running an ultra marathon in the mountains. We chose the Brigade Trail Race because it’s a gruelling course but not in a Barkley Marathons kind of way.

The process of producing our short documentary soon became all about training. “A 50-miler is typically not a distance that you can do off the couch,” says endurance athlete and coach Gary Robbins. “There’s no faking it at that point and training is completely necessary.” Not faking it meant six months of running, climbing and cross-training. You also need to practice consuming and digesting endurance energy gels and other fuel, while running.

Planning and logistics were a vital component as well. This became even more important when we learned the Brigade Trail Race was on hiatus for 2019. That meant we had to crew our own race, which wasn’t really a race. It was more of an adventure challenge featuring two people who enjoy running in the backcountry.

ET2media and Video Research are proud to present Fifty, a short film about a long run.


“I SUPPORT LOCAL RACE DIRECTORS” A fundraising initiative to support local races and race directors, brought to you by Gary Robbins and Geoff Langford of Coast Mountain Trail Running.

Fifty Film Trailer

Fifty is a short film about a long run. The documentary follows an amateur runner (Erick Thompson) as he tackles his first ultra marathon in the mountains. The 50-mile (80km) course runs along an ancient Indigenous pathway and is part of the historic HBC fur brigade route. In 2017, Mountain Madness, the organizers of the Fat Dog 120, created the Brigade Trail Race along this route. The race was on hiatus in 2019 when we shot the documentary, so we recruited some friends to set up aid stations. They also crewed the film. The trail crew included Chris Stenberg, Jon Wilson, Richard Sullivan, Wells Gaetz, Brandyn Steele, Grant Stevely and Tarynn Liv Parker.

Matt Fortuna joined the run and helped ensure the success of the project. We also had valuable coaching advice from Louise Blais, Andrew Dingwall, Gary Robbins and Eric Carter. Thank you to our stellar crew and supporters for making this project possible. Special thanks to Similkameen Valley Planning Society, Mike Stohler and HümaFifty is an official selection of the Toronto Short Film Festival. The film will be online later in 2020.

Map: Hope Mountain Centre

The Path to Sustainable Farming | Steve Brown

Learn all about Summerland farmer Steve Brown‘s sustainable practices on his apple orchard. We were thrilled to work with Steve on this fun and timely video which is published on Now You Know, an educational technology YouTube channel. Now You Know features videos on everything from Tesla and other electric cars, to vermicomposting and banana ice cream. The ‘Path to Sustainable Farming’ video features some stock drone imagery shot by Steve’s good friend Brad. Thanks for making the material available Brad. And thank you Steve for inviting us to be part of this project.

RDOS Emergency Operations Centre

2018 Spring Freshet

Since April 2018, we’ve been providing communications services for the Regional District of Okanagan-Similkameen based in Penticton, BC. The main focus of our work has been in the Emergency Operations Centre (EOC). This video was created during the 2018 spring freshet. It features former RDOS emergency program coordinator Paul Edmonds discussing response measures. Aerial footage was provided by Hummingbird Drones. As a result of our work with the RDOS EOC, we were asked to create a short video series for Boundary Flood Recovery in Grand Forks, BC. Both projects are examples of how ET2media is working with local governments to share important and timely information.


HBC Trail Documentary

Trekking Through History | HBC Heritage Trail

Post-production editing is underway on this independent short documentary. It will be submitted to film festivals later this year and made available online as a free educational resource.

The Okanagan Similkameen Parks Society (OSPS) has provided seed funding for the documentary. We’d like to thank Hope Mountain Centre, Kelly Pearce, Kelley Cook and Randy Manuel for providing valuable input and encouragement.

The HBC Trail was completed in 1849. Originally a First Nations route for hunting and trade, the HBC Trail played a key role in British Columbia’s early development. Since 2009, significant progress has been made in re-opening this historic fur trail over the Cascades. Hikers and horseback riders can now enjoy a continuous wilderness trail that spans 74-kms, between Hope and Tulameen. Harley Hatfield and Victor Wilson travelled the HBC Heritage Trail in 1971. Both men were prominent South Okanagan residents and were well known throughout the Okanagan Valley. In the Okanagan Historical Society’s Report for 1972, Harley wrote about the trail, and Victor included it in his journal. Victor Wilson was filmmaker Sandy Wilson’s father. He owned Paradise Ranch at the end of Naramata Rd.

Click here to learn more about the HBC Heritage Trail and Hope Mountain Centre.

About ET2media: (e-tee-two-media)

Communications company specializing in video production. Public relations and social media professionals with journalism backgrounds. We specialize in news-style, training and educational videos that accurately reflect your brand or event. We provide professional expertise on the concept, execution and distribution of your video.

Working with Raptors

We’ve been working with SORCO Raptor Rehab Centre since 2014. During that time we’ve collaborated with SORCO manager Dale Belvedere and board chair Dave Whitton on a series of educational videos aimed at promoting SORCO’s mission: “to rehabilitate injured birds of prey for release back into the wild, and educating the public on the important role raptors play in maintaining a healthy ecosystem.”  In 2017, Dale and Dave invited us to share SORCO’s message in a short documentary that would also provide an overview of the organization. The project was funded by Telus and Pumpkin Hill Foundation. For more information about SORCO, please visit their website. Found an Injured Raptor? Call SORCO immediately: 250-498-4251







Summerland Skatepark Video

The Summerland Skatepark Committee has created a new fundraising video to highlight the benefits of the proposed park. “The new skatepark will be located in a more prominent location where parents can feel comfortable having their children go there,” says Erick Thompson, chair of the Summerland Skatepark Committee.

The District of Summerland’s vision is to build a park that includes an inviting viewing and socializing area, sustainable development principles, local art, and strong connections to surrounding amenities.

“Summerland youth urgently need a safe gathering place,” says Thompson. “The surface and transitions at the current park are unsafe and the park will be decommissioned.”

Many communities smaller than Summerland have seen the benefits of building modern concrete skateparks for skateboarding, BMX and scooter riding as well as inline skating and other activities. For more information please visit Summerland Skatepark Committee’s webpage.

HBC Heritage Trail Documentary

Gear Porter

Production has begun on the HBC Heritage Trail documentary. Big thanks to Kelly Pearce at Hope Mountain Centre and trail expert Kelley Cook for helping facilitate our visit to Jacobson Lake and Palmer’s Pond. In celebration of Canada’s 150th, HMC hosted a hike along the famous fur brigade trail. Thanks also to the Back Country Horsemen of BC, fur trade historians and costumed interpreters as well as camera assistant Brandyn Steele. We’ll be hiking the 74 km route from Hope to Tulameen near the end of August. Please visit our GoFundMe campaign for more information. Thank you to the Okanagan Similkameen Parks Society for supporting this project.

Palmer’s Pond

July 29, 2017

July 29, 2017

Back Country Horsemen of BC

Jerome Garcia

July 29, 2017

Palmer’s Pond