Hand-crafted Video

“People are very into small, hand-crafted. They’re used to seeing it in their neighbourhood.”

– Harley Smith, Longwood Brewery

It’s really satisfying working with people who love what they do. Thanks to Ginger and the Okanagan Fest of Ale team for inviting us to be part of the 2017 event.

The Okanagan Fest of Ale was established in 1996 making it one of the largest and longest running annual beer festivals in the Pacific Northwest.

Operating as a non-profit society, managed by a volunteer Board of Directors, the Okanagan Fest of Ale Society hosts an annual Consumer Craft Beer and Cider Tasting that functions to support and promote the growing world of quality craft brewery products, promote local tourism and support charitable organizations within the Regional District of the Okanagan-Similkameen.

As of October 2016, $577,660 in net proceeds has been gifted back to qualifying registered charities.

ET2media is a communications company specializing in video production.

OK FallsSummerland Ornamental Gardensogopogo-promo-shotABM VI

We give small businesses an edge. We create professional and affordable videos that help you connect with your audience. We specialize in news-style, training and educational videos that accurately reflect your brand or event. We provide professional expertise on the concept, execution and distribution of your video. We also offer social media and branding support services.

“ET2media was a pleasure to work with, professional and expert in the development

of our outreach needs.”

-Bryn White, South Okanagan-Similkameen Conservation Program Manager

Camera weather.

A photo posted by Erick & Erin (@et2media) on

 

2015 Half Corked Marathon

The 6th annual Half Corked Marathon featured 1000 runners. 2015 marks the second year we have created a video for the event. Logistically, this race is interesting to cover. It’s spread out over a wide area and there is a lot going on. This video offers a glimpse at what has become a very popular race. HCM is presented by Oliver Osoyoos Wine Country.

http://www.oliverosoyoos.com

ET2media produced the 2013 and 2015 videos for Oliver Osoyoos Winery Association.

https://youtu.be/F8Ar1Wb-W5E


Ogopogo Meats and Sausages

Take a look at this video for Ogopogo Meats and Sausages. It’s a short, effective video that targets key messages. The video shares the story of Ogopogo Meats and Sausages and includes a call to action at the end. It also provides useful and interesting information for customers. The video took around four hours to film over three days. We also added a series of photographs. Post-production took 8-10 hours.

In The News

Great article by Mark Brett at the Penticton Western News.

Photo by Mark Brett

Photo by Mark Brett

By  Mark Brett – Penticton Western News

The idea of showcasing the South Okanagan’s best and freshest was hatched on a car dashboard under the glare of the Osoyoos midday sun.

Admittedly a little abstract, Brianne Hearle of Destination Osoyoos decided to put together a series of short videos featuring some of the region’s top chefs incorporating the field-to-table theme after she successfully baked some cookies in her car one hot summer day.

“It’s kind of an unusual story. I had done a video for social media the year prior to demonstrate how hot it gets here and I baked cookies in a car and it went so viral,” said Hearle. “When we started talking about it (cooking series) we thought because of all the farm-fresh produce and the great chefs it would be really incredible to have something to show that off.”

With that in mind, it was decided to contact some of the best chefs throughout the region and put them to the creative edible task of producing some really good eats from the valley’s bountiful in-season harvests.

The actual work to produce the videos was entrusted to Erick Thompson of the Summerland-based ET2Media and Andrew Jakubeit of Groove-V Production of Penticton.

Each participating chef was required to go to the farm where the ingredients were raised and footage was taken of them interacting and selecting what they planned to use.

“This is such a great place for chefs and we hear that all the time because of how fresh all the ingredients are,” said Hearle. “It’s so inspiring for them, it’s sort of like a kid in a candy store.

“We’ve noticed we’re getting a lot of foodie tourists as the number of talented chefs in the area increases. As big as the wine is, people will travel for food, and having the combination of food and wine only makes us more desirable.”

She added with increasing importance to the general public on organic and free-range farms, the field-to-table concept has become more than just a fad.

“It’s one thing to say on the menu that your ingredients are locally sourced, but to see a video that shows where the chefs are going to select the produce,  that the chef actually knows the farmer, is paramount,” said Hearle. “I really think people’s palettes are becoming more educated.”

For her own culinary challenge, which will obviously have to wait until next summer, Hearle plans to tackle auto-baked bacon and eggs with croissant.

To see the car-cooked chocolate cookie and this summer’s other videos visithttps://www.facebook.com/DestinationOsoyoos.